An old camping warehouse becomes Launceston’s first brewpub.
Located opposite Prince's Square in the heart of Launceston, and housed in the original Allgoods Tent City retail store, this well-known community landmark has been adapted into a unique venue showcasing Du Cane Brewing’s process, brand and inherent connection to Tasmania’s bushwalking lifestyle. Our approach is based on a light touch, opting to highlight the original materials of the heritage-listed building, and embracing a reuse, recycle and upcycle concept that is reflected by the Du Cane brand.
CLIENT
Private
IMAGES
Jesse Hunniford
LAND OF
Stoney Creek Nation
COLLABORATORS
6ty°
pitt&sherry
For The People
Rare Innovation
Southern Lighting
AWARDS
Disused orange- and brown-toned canvas, gathered from the old store’s dead stock, envelopes the only built form in the space, which houses the kitchen, amenities and bar, evoking the 1970s camping and caravanning era. Patches of astroturf, an homage to the former space, appear throughout, adding tactile and playful moments to the design.
Evoking the 1970s.
A community story.
To highlight the site's historical character and maintain the community’s established connection to Allgoods, we exposed the facade tiles and original brickwork, and retained the original 1980s awning sign. The building fabric is respected, with all joinery and brewing equipment separated from the walls, allowing these elements to sit comfortably within the space.
The floor-to-ceiling windows previously displaying camping equipment now allow uninhibited views of the Dining Hall, brewing equipment, and murals by local artist Tom O’Hern and local Aboriginal artist Caleb Nichols-Mansell .
The design is a result of our close collaboration with the local community, hospitality businesses, and client Sam Reid, with whom we previously worked on the Willie Smith's Apple Shed.
The space echoes a ‘come as you are’ atmosphere for any occasion - a family lunch, an after-work drink, or a place to rest after a gruelling bushwalk.
Beyond the entrance, visitors are welcomed into the relaxed Dining Hall, housing the kitchen, bar and brewing equipment on display. Inspired by the stories and experiences of head brewer Will Horan - a former guide along some of Tasmania’s most rugged mountain tracks - we ensured the space had a strong bond to the outdoors through simple, upcycled elements.
Straight off the mountainside.
